Bumble started out as a dating app created by Whitney Wolfe. The app focused on putting women first and breaking gender stereotypes. They also focused on being a safe and positive site. Safety was evident in Bumbles decision to ban all gun-related pictures after the Stoneman Douglas School Shooting. Whitney Wolfe stated that it is not taking a stance against gun owners, but a stance against normalizing violence. In Bumbles four year history 30 million men and women have used the app making over 2 billion matches.
Bumble has started to branch out from dating to add other social matching services. Bumble BFF is a part of bumble that lets its users find friends of the same gender. The new feature can be useful to people new to a city. Bumble Biz allows people to make professional connections. These connections will help connect you with potential mentors, brands, business leaders and partners.
Perhaps this move to provide more social connections is because of Whitney Wolfes original idea for Bumble. In 2012 Whitney was an early co-founder of Tinder. Her departure from the company happened around allegations of sexual harassment and discrimination. Leaving all that behind her, she started working on Merci a social media app that focused on positivity for women.
While Whitney Wolfe was working out the details for Merci, The CEO of Badoo the largest dating platform in the world contacted her. Badoo offered her a job, but Whitney turned it down. She wasn’t interested in returning to the dating app scene. Whitney told them about her idea for Merci, and they loved it. They wanted to use it for a dating app centered around women. Whitney turned them down at the time, but after some encouragement from her husband Michael Herd, she took them up on there offer.
Bumble was born. Bumble runs independently in Austin Texas but uses Badoo’s years of experience. In fact, all their engineering is handle in London. Whitney Wolfe stated that this move has let them focus more on what Bumbles message is and letting that drive their product.
Bumble might not run in the more traditional sense, but that is part of the idea behind the product. Bumble wants to break barriers. The numbers of people making connections through its platform seem to indicate that has done so successfully.
Whitney Wolfe info: www.crunchbase.com/person/whitney-wolfe