The American Public essentially lost trust in the financial industry following the economic crash of 2008. Helane Morrison has set out to change that, and make sure that every investment is solid and ethical. As the Chief Compliance Officer of Hall Capital Partners LLC, one of the largest advertising firms in San Francisco, she is well positioned to rescue the public. She does this through enforcing accountability and ensuring integrity in all dealings, as well as ensuring regulatory compliance. She definitely keeps traders on their toes, so to speak.
At the Private Fund Compliance Forum 2012, Ms. Morrison participated in developing the following guidelines:
–False advertising is prohibited
-Puffery and misleading statements are prohibited
-A company needs an existing relationship with an entity prior to requesting a commitment to fundraising
-Companies must disclose that past performance is not necessarily an indication of future performance
-No misleading benchmarks may be used
-All marketing materials should be reviewed by a Compliance Officer before being made public
Helane Morrison has made some very pointed statements towards corporations who do not act ethically in their business practices. Of Metropolitan, she said “Metropolitan essentially bought real estate from itself, creating fictitious profits.” It is easy for even a layperson to see that Metropolitan’s actions are unethical. Of another company involved in insider trading, she said “It is unusual to find so many employees of a single company engaged in insider trading.” Obviously in this case, it was part of the corporate environment to blatantly ignore regulations regarding insider trading.
Helane Morrison will continue to serve as a “Rescuer of the Public,” and eventually regain the public’s trust of the financial industry as a whole.