Christopher Burch is the CEO and founder of Burch Creative Capital. While Burch was an undergraduate at Ithaca College, he and his brother started Eagle Eye Apparel with a two thousand dollar investment. They bought sweaters for ten dollars and sold them for fifteen. From that small business venture, Burch grew his company to over one hundred and forty million in sales. He eventually sold the company and brand for sixty million dollars. He eventually helped his then wife launch her own fashion label, Tory Burch, and served at Co-Chairman of the Company they created. He also started Burch Creative Capital to help launch new brands and manage his investments.
Chris Burch has stated that like the technology industry, the fashion industry had seen many changes through the years. Both industries consistently have grown together. Over time, technology becomes fashionable and fashion becomes more technological. Chris believes that the journey that technology and fashion have taken to grow together is fascinating and educational. By looking at the past and present in both industries, we can see what may lie ahead in the future. Fashion designers enjoy designing and seeing what is possible with the use of technology. It helps achieve a higher standard in functionality and innovation.
Through the use of technology, fashion can be used in different ways to protect us. For example, many people do not think that bike protection is fashionable and foolishly chose not to wear any, in the name of fashion. Anna Haupt and Terese Alstin created an airbag system that a bicyclist would wear around their necks. Upon impact, an airbag would pop out of the neckwear, protecting the bicyclist’s head. When the airbag in not deployed, the cyclist has better visibility of their surroundings, which can be a negative of wearing a helmet.
Some designers are using recycled materials to make new fashions. Like using recycled bicycle inner tubes to make jackets and t-shirts. Some newly created fashions are being created to capture kinetic energy from our everyday movements. This would allow you to power items such as phones, watches, mp3 players, and so on, simply from moving around in your clothing. Fashion and technology working together to innovate and protect both humans and the environment. Technology and fashion can work hand in hand to benefit each other and create further advancements and improvements in both industries.